Despite knowing the benefits, retailers have been reluctant to employ a coin locking system on grocery carts for fear of turning away hard won customers. Field research suggests something completely different. It might be the way to keep them!
A recent Florida survey of customers using the coin locks on grocery carts showed that
99% find the coin lock system easy to use.
95% believe the system helps reduce the number of scratches and dents on cars in the parking lot
99% believe the locks organize the carts from being scattered all around the parking lot.
99% believe the coin locking system reduces the number of carts on the streets in their neighborhoods.
97% believe it would be helpful if other stores utilized the Kartlok system.
99% are happy to use the system to help reduce the cost of their groceries
Not only are they happy with the system, a large percentage of customers who were asked to further comment said they wished other stores would use the same. They commented on how simple the system made it to find parking which reduced some of the stress of the shopping experience. By far the most enthusiastic response however was with regards to the effect the system has on reducing the number of carts on the streets in their neighborhoods.
Supermarkets should sit up and take notice of what REALLY upsets the customer. Carts scattered in parking lots and neighborhoods are a clear nuisance to them and they don't like it. Your customers are speaking and telling you the system you presently use is an inconvenience to them and provides no perceptible benefit. Kartlok gives them an instantly recognizable benefit – a clear, easily navigable parking lot. They want a solution and Kartlok works.
Want to know more about this research? Contact us and we would be happy to send you the details of what we discovered and why we did it. We were as surprised by the results as anyone and we already believe!